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來源：WIPO中國(guó)
原標(biāo)題：WIPO中國(guó)：知識(shí)產(chǎn)權(quán)賦能中小企業(yè)創(chuàng)新發(fā)展優(yōu)秀案例（系列報(bào)道5）---IPR Daily
WIPO China: Best Case on Intellectual Property Empowers SMEs Innovation and Development (Series 5)---IPR Daily
為慶祝2021年世界知識(shí)產(chǎn)權(quán)日，世界知識(shí)產(chǎn)權(quán)組織(WIPO)開展了一系列活動(dòng)，包括中小企業(yè)使用知識(shí)產(chǎn)權(quán)案例研究。WIPO中小企業(yè)利用知識(shí)產(chǎn)權(quán)案例研究活動(dòng)得到各方的大力支持和積極參與，WIPO中國(guó)辦事處也收到中方合作伙伴推薦的30余個(gè)中小企業(yè)優(yōu)秀案例。這些案例研究講述了中國(guó)的中小企業(yè)在利用知識(shí)產(chǎn)權(quán)將創(chuàng)意轉(zhuǎn)化為商機(jī)并創(chuàng)造價(jià)值的精彩故事。今天我們?yōu)榇蠹規(guī)鞩PR Daily的故事！
WIPO has organized campaign events to celebrate the World Intellectual Property Day (WIPD) 2021, including the Case Studies on the use of IP for SMEs. WIPO Case Studies on the use of IP for SMES has received strong support and active participation, and the WIPO China Office (WOC) has received over 30 excellent SME cases recommended by Chinese partners. These case studies tell fascinating stories of Chinese SMEs using IP to turn their ideas into business opportunities and generate value. Today, we are pleased to present the story of IPR Daily.
IPR Daily是具有全球影響力的知識(shí)產(chǎn)權(quán)產(chǎn)業(yè)媒體，致力于連接全球知識(shí)產(chǎn)權(quán)與科技創(chuàng)新人才、聚合創(chuàng)新相關(guān)的知識(shí)產(chǎn)權(quán)、法律、科技中介、投融資及咨詢服務(wù)。匯聚了來自于中國(guó)、美國(guó)、歐洲、俄羅斯、以色列、澳大利亞、新加坡、日本、韓國(guó)等15個(gè)國(guó)家和地區(qū)的高科技公司及成長(zhǎng)型科技企業(yè)的管理者及科技研發(fā)或知識(shí)產(chǎn)權(quán)負(fù)責(zé)人，還有來自政府、律師及代理事務(wù)所、研發(fā)或服務(wù)機(jī)構(gòu)的全球超過100萬用戶（國(guó)內(nèi)70余萬+，海外近30萬），2020年全年全網(wǎng)頁面瀏覽量已經(jīng)突破億次。
As a globally influential intellectual property (IP)media, IPR Daily is committed to connecting the global IP owners. Its users cover IP executives, R&D personnel, and legal personnel in high-tech companies and growing technology enterprises from a total of 15 countries and regions including China, the U.S., Germany, Russia, Israel, Australia, Singapore, Japan, and South Korea, as well as more than 1,000,000 industry users (700,000 from China, while 300,000 from abroad) including governmental agencies, law firms, business premises and academic institutions across the globe. The number of full page views for the year 2020 has exceeded 100 million.
IPR Daily以科技為信仰，以推動(dòng)知識(shí)經(jīng)濟(jì)全球化為己任。現(xiàn)已發(fā)展成為中國(guó)最具影響力的連接科技的知識(shí)產(chǎn)權(quán)和技術(shù)創(chuàng)新綜合服務(wù)平臺(tái)。IPR Daily為創(chuàng)新和傳統(tǒng)產(chǎn)業(yè)升級(jí)提供專家服務(wù)，為市場(chǎng)決策者構(gòu)建完整的信息網(wǎng)絡(luò)。
IPR Daily regards science and technology as its faith, and considers promoting the globalization of knowledge economy to be its mission. Now it has developed into the most influential and comprehensive service platform for intellectual property and technological innovation linking science and technology. IPR Daily provides expert services for innovation and the upgrading of traditional industries, thus to build a complete information network for market decision makers.
01、在將創(chuàng)意推向市場(chǎng)時(shí)，你們面臨的最大挑戰(zhàn)是什么？
What have been the biggest challenges you faced in bringing your idea to market?
IPR Daily作為一個(gè)知識(shí)產(chǎn)權(quán)產(chǎn)業(yè)媒體，將創(chuàng)意推向市場(chǎng)，本質(zhì)就是一個(gè)創(chuàng)意傳播的問題。最大的挑戰(zhàn)是如何基于受眾圈層的核心價(jià)值去做好內(nèi)容規(guī)劃和因時(shí)利導(dǎo)，從而去實(shí)現(xiàn)知識(shí)產(chǎn)權(quán)和科技創(chuàng)新人才的連接。在這個(gè)過程中，既要明確自己的業(yè)務(wù)目標(biāo)，又要平衡好受眾需求。這是一項(xiàng)細(xì)致、系統(tǒng)的工程，我們既要兼顧好社會(huì)效益又要顧及經(jīng)濟(jì)效益。
As an intellectual property industry media, IPR daily brings creativity to the market, which in essence is a problem of creativity communication. The biggest challenge is how to do well in content planning and timely guidance based on the core value of audience circle, so as to realize the link between intellectual property and technological innovation talents. In this process, not only the business objectives should be clarified, but also the needs of the audience should be balanced. This is a meticulous and systematic project and we should take both social and economic benefits into account.
02、您何時(shí)意識(shí)到知識(shí)產(chǎn)權(quán)能助力您的商業(yè)？
At what point did you realize IP could support your business?
IPR Daily成立于2014年，致力于為創(chuàng)新型創(chuàng)業(yè)者、投資人和知識(shí)產(chǎn)權(quán)從業(yè)者提供知識(shí)產(chǎn)權(quán)資訊，對(duì)接匹配度較高的企業(yè)資源，搭建觸及全球范圍的知識(shí)產(chǎn)權(quán)合作平臺(tái)。知識(shí)產(chǎn)權(quán)是IPR Daily商業(yè)布局的核心，是基于時(shí)代發(fā)展的大背景。隨著國(guó)家對(duì)創(chuàng)新驅(qū)動(dòng)發(fā)展戰(zhàn)略的不斷推動(dòng)，企業(yè)通過創(chuàng)新形成自己的品牌影響力，知識(shí)產(chǎn)權(quán)在這個(gè)過程中發(fā)揮的效用越來越顯著。同時(shí)，知識(shí)產(chǎn)權(quán)人才隊(duì)伍也在不斷地發(fā)展壯大，他們有著對(duì)及時(shí)、便捷且高質(zhì)量的知識(shí)產(chǎn)權(quán)資訊的需求，企業(yè)也需要尋找一個(gè)資源豐富且具有一定公信力的大平臺(tái)。而我們希望把IPR Daily打造成一個(gè)符合市場(chǎng)需求的平臺(tái)。
IPR daily, founded in 2014, is committed to providing intellectual property information for innovative entrepreneurs, investors and intellectual property practitioners, connecting with highly matched enterprise resources, and building a global intellectual property cooperation platform. Intellectual property is the core of IPR Daily business layout, which is based on the general background of the development of the times. With the continuous promotion of the national innovation driven development strategy, enterprises are forming their own brand influence through innovation, and intellectual property plays an increasingly significant role in this process. At the same time, the team of intellectual property talents is growing，which has the demand for timely, convenient and high-quality intellectual propert
03、您是如何利用知識(shí)產(chǎn)權(quán)助力您的商業(yè)？
How are you using IP rights and how have they helped your business?
我們通過IPR Daily構(gòu)建全球知識(shí)產(chǎn)權(quán)資產(chǎn)信息第一入口，已獲得近100萬條高質(zhì)量的技術(shù)資源+專利資源。在媒體服務(wù)方面，我們?cè)诰€上進(jìn)行與知識(shí)產(chǎn)權(quán)相關(guān)的內(nèi)容運(yùn)營(yíng)，包括品牌推廣、內(nèi)容定制、PR公關(guān)等，也會(huì)對(duì)一些產(chǎn)業(yè)榜單、機(jī)構(gòu)榜單等進(jìn)行排名；在線下，開展諸如生態(tài)大會(huì)、產(chǎn)業(yè)峰會(huì)、四二六人才發(fā)展院這樣的會(huì)議活動(dòng)和培訓(xùn)教育。面向海外，我們與1000家海外機(jī)構(gòu)建立了合作關(guān)系，用最靠譜和最具價(jià)格優(yōu)勢(shì)的海外渠道，服務(wù)走出去的企業(yè)。另外，也會(huì)開展像IP許可、轉(zhuǎn)讓、出海風(fēng)控等企業(yè)服務(wù)，與政府建立合作關(guān)系，進(jìn)行專家?guī)斓拇罱ê驼猩淘u(píng)審。與此同時(shí)，我們還開展一系列的行業(yè)研究活動(dòng)以及人才培訓(xùn)交流活動(dòng)。
Through IPR Daily，we have built the first portal of global intellectual property asset information, and obtained nearly 1 million high-quality technology resources and patent resources. In terms of media services, we have conducted online content operations related to intellectual property rights, including brand promotion, content customization, public relations and have provided ranking lists of industry and organizaitons. We have also conducted offline conference activities and training education such as ecological conference, industry summit, 4.26 Talent Development Institute, etc. We have established cooperative relations with 1,000 institutions overseas so as to serve the enterprises going abroad with the advantages of the most reliable and affordable overseas channel. In addition, we have carried out enterprise services such as IP licensing, transfer and overseas business risk management，established cooperation with the government，built expert database and conducted investment evaluation. Furthermore, we have conducted a series of industry research activities as well as talent training and exchange activities.
04、獲取您所需的知識(shí)產(chǎn)權(quán)保護(hù)信息是否便捷？
Was it easy to get hold of the information you needed to secure IP rights?
互聯(lián)網(wǎng)時(shí)代，各種數(shù)據(jù)庫(kù)的建立為我們查找與知識(shí)產(chǎn)權(quán)服務(wù)和政策有關(guān)的信息提供了一個(gè)非常便捷的渠道，便捷的社交媒體平臺(tái)也提供了一個(gè)快速獲取相關(guān)信息的途徑。通過這些平臺(tái)，我們能夠便捷地了解到商標(biāo)、專利信息，海內(nèi)外政策動(dòng)態(tài)，相關(guān)法律等等。這為我們進(jìn)行內(nèi)容的生產(chǎn)提供了源動(dòng)力。
In the Internet Era, the establishment of various databases provides us with very convenient access to obtain information related to intellectual property services and policies. The widespread social media platforms also provide a shortcut to relevant information. Through these platforms, we can easily get to know informaiton of trademark, patent, domestic and foreign policy trends, relevant laws and so on，which provides the driving force for our content production.
05、在將創(chuàng)意推向市場(chǎng)過程中，您吸取到的主要教訓(xùn)是什么？
What are the main lessons you have learned from taking your idea to market?
在將創(chuàng)意推向市場(chǎng)的這個(gè)過程中，最關(guān)鍵的是要不斷地隨著現(xiàn)實(shí)中動(dòng)態(tài)的變化作出調(diào)整。最開始制定了初步的創(chuàng)意推廣的策略，但這并非一成不變。政策導(dǎo)向、政府動(dòng)態(tài)和市場(chǎng)環(huán)境等，都處于一個(gè)不斷變化的動(dòng)態(tài)過程中。所以，要做到因地制宜、因勢(shì)利導(dǎo)地把創(chuàng)意推向市場(chǎng)。
In the process of bringing creativity to the market, the key is to constantly adjust to the dynamic changes in reality. Initial strategy of creative promotion has been made in the beginning, but it is not unchangeable. Policy orientation, government dynamics and market environment are all in a constantly changing process. Therefore, it is necessary to do the local and situational approach to bring the creativity to the market.
06、您認(rèn)為知識(shí)產(chǎn)權(quán)制度會(huì)如何發(fā)展？
How would you like to see the IP system evolve?
中國(guó)政府對(duì)知識(shí)產(chǎn)權(quán)工作越來越重視，強(qiáng)調(diào)要倡導(dǎo)創(chuàng)新文化，強(qiáng)化知識(shí)產(chǎn)權(quán)的創(chuàng)造、保護(hù)和運(yùn)用。未來知識(shí)產(chǎn)權(quán)制度的發(fā)展，會(huì)不斷地契合中國(guó)推進(jìn)創(chuàng)新型國(guó)家建設(shè)、推動(dòng)高質(zhì)量發(fā)展的要求，針對(duì)面臨的新形勢(shì)新任務(wù)作出調(diào)整。2020年新冠疫情的全球大流行，全球處于百年未有之大變局，科技創(chuàng)新就是其中的一個(gè)關(guān)鍵變量，這就要求知識(shí)產(chǎn)權(quán)制度要因勢(shì)利導(dǎo)地去提供相應(yīng)的支撐。我國(guó)的知識(shí)產(chǎn)權(quán)工作也在從追求數(shù)量向追求質(zhì)量轉(zhuǎn)變，未來知識(shí)產(chǎn)權(quán)制度的發(fā)展在主動(dòng)適應(yīng)國(guó)家發(fā)展的同時(shí)，也會(huì)不斷加強(qiáng)知識(shí)產(chǎn)權(quán)保護(hù)國(guó)際合作的力度。
Chinese government has attached more and more importance to intellectual property work, emphasizing the need to advocate innovative culture and strengthen the creation, protection and exploitation of intellectual property. The future development of intellectual property system will continue to meet the requirements of China's construction of an innovative country and high-quality development, and make adjustments to the new situation and tasks. With the COVID-19 pandemic in 2020, the world has been marked by great changes unseen in a century, with technological innovation being one of the key variables, which requires the intellectual property system to provide corresponding support in accordance with the situation. China's intellectual property work is also changing from the pursuit of quantity to the pursuit of quality, and the future development of the intellectual property system will continue to strengthen international cooperation in intellectual property protection while proactively adapting to national development.
07、您對(duì)未來有何規(guī)劃？
What are your plans for the future?
知識(shí)產(chǎn)權(quán)事業(yè)發(fā)展離不開對(duì)知識(shí)產(chǎn)權(quán)的重視、保護(hù)、運(yùn)用、服務(wù)及合作。為更好推動(dòng)國(guó)內(nèi)外的合作與知識(shí)產(chǎn)權(quán)的價(jià)值流動(dòng)與實(shí)現(xiàn)，未來IPR Daily將繼續(xù)積極做好媒體宣傳+人才培養(yǎng)和涉外渠道＋業(yè)務(wù)打包服務(wù)，與廣大機(jī)構(gòu)合力打造一體化的服務(wù)生態(tài)。以外，知識(shí)產(chǎn)權(quán)發(fā)展離不開人才的培養(yǎng)、提升及流動(dòng)，對(duì)知識(shí)產(chǎn)權(quán)日益增長(zhǎng)使用需要更多復(fù)合型的人才。人才的交流、提升與流通有利于推動(dòng)知識(shí)產(chǎn)權(quán)事業(yè)的發(fā)展，IPR Daily將進(jìn)一步加強(qiáng)人才溝通、交流、培訓(xùn)、提升、流動(dòng)的平臺(tái)的建設(shè)，幫助更多創(chuàng)新企業(yè)運(yùn)用知識(shí)產(chǎn)權(quán)，提升企業(yè)發(fā)展速度與競(jìng)爭(zhēng)力。
The development of the intellectual property course cannot be seperated from the emphasis, protection, application, service and cooperation of intellectual property. In order to better foster domestic and international cooperation and the value flow and realization of intellectual property rights, IPR Daily will continue to actively promote media advocacy, talent training, foreign channels and business packaging services, and cooperate with majority institutions to create integrated service ecology. In addition, the development of intellectual property is inseperable from the cultivation, promotion and flow of talents, and the increasing use of intellectual property in China requires more inter-disciplinary talents. The exchange, promotion and circulation of talents are conducive to the development of IPR business. IPR Daily will further strengthen the platform of communication, exchange, training, promotion and circulation of talents to help more innovative enterprises use IPR and enhance the speed and competitiveness of their development.
未來，IPR Daily將不忘初心，持續(xù)進(jìn)行嘗試，拓寬知識(shí)產(chǎn)權(quán)行業(yè)的影響力，立足具有影響力的平臺(tái)，逐步打造知識(shí)產(chǎn)權(quán)服務(wù)與運(yùn)用的生態(tài)，拓展行業(yè)版圖，不斷助力行業(yè)良性、高速發(fā)展。不管未來如何，創(chuàng)業(yè)者都有一個(gè)使命，就是為行業(yè)做貢獻(xiàn)，有與時(shí)代同行的決心和勇氣。
In the future, IPR daily will remain true to its original aspiration and continue trying to extend the influence of the intellectual property industry，establish itself in the influential platform, gradually build an ecosystem of intellectual property service and application, expand the industry territory, and constantly foster the benign and high-speed development of the industry. No matter what the future holds, entrepreneurs have a mission to contribute to the industry and have the determination and courage to walk with the times.
來源：WIPO中國(guó)
圖片來源：IPRdaily
編輯：IPRdaily王穎 校對(duì)：IPRdaily縱橫君
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本文來自WIPO中國(guó)并經(jīng)IPRdaily.cn中文網(wǎng)編輯。轉(zhuǎn)載此文章須經(jīng)權(quán)利人同意，并附上出處與作者信息。文章不代表IPRdaily.cn立場(chǎng)，如若轉(zhuǎn)載，請(qǐng)注明出處：“http://globalwellnesspartner.com/
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